THE CASE FOR LOWER CASE: A REBRANDING CONUNDRUM

Ever wondered if having your brand name written in lower case on your logo is appropriate?

TOP 5 HEAD-SCRATCHING BRAND REDESIGNS OF 2015

As with any year, 2015 was a time for different types of marketing campaigns. It was also the year for a number of front-page brand redesigns. From simple logo changes to entirely new approaches to brand development, the following five companies had a few head-scratching moments.

Ad Agencies: Guides for creative and marketing salaries

Online information makes researching salary ranges easier than it has ever been in the past.

50 Ad Agency New Business Quotes

Agency new business is a very tough job.

There’s often a lot of rejection associated with the position of business development. It’s difficult to stay optimistic.

Persuasive Writing for Ad Agency New Business

Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk.