THE BRANDING GAME

Stephen King: Why Quantity Matters for Creativity.

Who produces better work--slow creators or prolific ones? One of America's foremost novelists weighs in.

In both the business world and the arts, you can find schools of thought treating quality and quantity as two isolated, inversely related entities on a zero-sum sliding scale: The more you produce, the less time you'll have to obsess about the quality of each production. The less you produce, the more time you'll have for perfectionism.

HOW TO MANAGE YOUR COMPANY'S BRAND

Your brand is your mark of distinction. Here's how to construct a brand management strategy that will inspire trust in your company

Your company brand is your mark of distinction; it's what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.