The World's Most Popular Gun Is Getting A Fashion Line

There are already upwards of 70 million AK-47s in circulation worldwide.

But amid domestic unrest, global criticism of Moscow, and EU and US sanctions, the state-owned Russian company responsible for the gun's production is trying to rebrand itself.

In Moscow on Tuesday, the Siberian company behind the rifle unveiled new slogans ("Protecting Peace" was one of them) and a red-and-black logo shaped like the letter "K."

'Shark Tank' Investor Daymond John Shares The Biggest Mistake A Brand Can Make

Today's top-selling brands have their mantras down cold. For Apple, it's "Think different." Nike has "Just Do It." And FUBU asserts "For Us By Us."

Each iconic slogan is short, simple, and easy to digest. That's precisely what makes them so memorable.

THE 50 BEST COMPANIES TO WORK FOR

With their hip cultures, innovative projects, and young talent pool, giant tech companies get a lot of hype as dream places to work. 

But smaller companies also understand how to attract talent and are stepping up their games with sweet perks, endless room for growth, and appealing mentorship opportunities. 

Glassdoor.com recently put out its annual Employees’ Choice Award, which measures employee satisfaction and overall experience at the companies. The list, which is solely based on employee reviews and feedback, measures the top companies to work for

For the second year in a row, Facebook held the number one spot on the list.

HOW BRANDS USE THE PSYCHOLOGY OF COLOR TO MANIPULATE YOU

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal test your knowledge of trademarked colors

The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

We've put together a fun color guide based on findings  consulted with a number of well-known brands including Dulux, Orange Mobile, and Logitech.