10 IDEAS WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESS MARKETING

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Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy.

DIFFERENCE BETWEEN INFORMATION AND KNOWLEDGE FREE OR NOT?

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In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so:

Information: Facts provided or learned about something or someone.

Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject.

MARKETING LIES WE KNOW THEY TELL US

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We all lie to ourselves in one way or another. And this is equally true after a few years in marketing. It’s hard to say any of these without blushing. The louder we say it, the more you can depend on the fact that we’re lying:

WHAT REALLY IS INTERNET MARKETING

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If you ask ‘What really is internet marketing?’ you would get a bunch of answers. Most centered around search engines. And that’s not accurate. SEO is part of internet marketing. So is pay per click marketing. So is web design, copywriting, blah blah etc. etc..
I’ve struggled with one definition of internet marketing for years. I think I’ve reached a conclusion (until next week):

TIPS FOR BUILDING YOUR OWN BUSINESS AGENCY

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These are the 25 tips I give from the heart, based on my own personal screw-ups over a 16-year career (so far) running my own agency.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.