BUILDING YOUR ONLINE REPUTATION

Keeping on top of your online reputation is vital to search engine rankings. When potential customers search for your brand, you want them to see positive results, not negative feedback.

One of the most important things you can do to “own” your search results is to claim profiles for your business on as many of the major social sites as possible, including:

Slideshare.net:

If you’re looking to build your reputation as a thought leader in your industry, Slideshare can be a great resource for you to share slide decks that tie directly to presentations you’ve made, blog posts you’ve written, or other key content that demonstrates that you know what’s happening in your industry – and you’re not afraid to share new ideas, either.

Facebook:

Be sure to create a page that is complete and update it often to build engagement. Social signals play a big part in determining ranking as well as your public perception. Show the best side of your brand by using your Facebook page to engage with customers.

Twitter:

Twitter is an exceptional tool for customer service, so use it as a channel to quickly and efficiently answer customer questions and also put out coupons and promos. In eCommerce especially, users look to Twitter for fast info on coupons, reviews, and customer experience.

Google+:

Google loves playing nice with its own products, so having a Google+ page can mean increased search engine optimization, plus, this channel is poised for growth in the future.When done right Google+ can really enhance your brand visibility.

YouTube:

YouTube allows for you to make videos to address common questions that can affect your online reputation (i.e. give customers the info they need in an easy format so that they’re less likely to make any negative noise). The more views and links a video receives the more love it’s going to get from Google’s ranking algorithm, and you could be ranking very highly when users are typing “how to maintain a computer” into Google. The user clicks and watches this video, and if there are products that are required for maintenance.

Pinterest:

If you have particularly beautiful images associated with your business, or cool graphics that are socially appealing, then Pinterest is a channel that’s a must for your brand. Creating a branded profile can help you earn more referral traffic, plus, it’s a good way for you to build interest and appreciation for your quality through strong visuals.

LinkedIn:

For business 2 business relationships as well as your reputation in a larger community or industry, LinkedIn presence is especially important. Craft a professional, informative, and well-organized presence on this network to show your success, experience, and overall direction.

Yelp:

If you have a brick and mortar location or a physical address associated with your business, Yelp can prove to be a powerful marketing tool, especially for reaching mobile users. To earn positive reviews, give every customer the best experience possible and encourage happy customers to leave their feedback.