TECHNICAL SEO

We’ve all heard the phrase “content is king”. And content is obviously the primary component of a great blog. But with so much content being added to the web every day, you need to put in a little extra effort to get your post seen by your audience.

SELLING VS MARKETING

In general we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between Selling vs Marketing for a successful marketing manager. Selling has a prod¬uct focus and mostly producer driven.

MARKET RESEARCH

Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research.

MANAGEMENT FUNCTIONS FOR MODERN COMPANIES

We recently wrote an article on the four functions of management as defined by the age old philosophy of management. These four functions are applicable to all management profiles, entrepreneurs and business owners.

BUSINESS EXPANSION

For a company to be successful, there are numerous requirements. Other experts will say that the marketing mix needs to be spot on. Or that the marketing strategy needs to be worked on and corrected regularly. 

BENEFITS OF COMPETITION

Most of us are tired of competition. Majorly because it takes away business from us. But overall, there are many benefits of competition.

TARGETING NEW CUSTOMERS

If i ask 100 businessmen out there what they want, each one of them will say that they need more customers to grow their business. That’s the number 1 target of each business out there. But before you actively seek out new customers, here are questions you need to ask yourself.