SURVIVING AND SUCCEEDING IN A WEB WORLD

 

By attaching the “2.0” to Small Business, I’m trying to convey the concept that things have changed .  

GET NOTICED BY AN AGENCY

A foot in the door can be a very useful thing when you're looking for your first design job, just as long as you make the most of the opportunity. You might know how to draw and be an expert on the golden ratio, but if you want that job you're going to have to pull out all the stops to get noticed.

WORST CLIENTS AND HOW TO DEAL WITH THEM

Every designer has met – or will meet – at  least one client from hell in their career. For some, it was a toe dipped into a lake of fire. For others, it was an impromptu cannonball.

BEST MESSAGING APPS TO TRY

There are plenty of messaging apps out there, some of which with even more reach than Telegram. However, most are severely lacking in security, features, or reach so don’t hold up against either Whatsapp or Telegram, at least in our opinion.

YOUR WAY TO WEALTH, IS CASH FLOW

So what is cash flow and why should you be interested?  Cash flow is how your money comes into your household and then how it either stays or flows out.  People who become wealthy find ways to make more of the cash they earn stay in their household and even use their cash flow to create more income.

MOVE FROM ENTREPRENEUR TO MANAGER

Business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. It’s at this stage that the job changes from creative and tactical to managerial and strategic. Many don’t survive the change.

SIGNIFICANCE OF CORPORATE IDENTITY

A corporate identity is a physical manifestation of a brand - it conveys the personality, quality and value of an organisation. It also tends to shape the feelings of customers. An identity is basically a means of expressing a company's character, culture, and quality of its services & products. 

WAYS TO MARKET YOUR SMALL BUSINESS

It’s easy to market a product or service if you have billions or millions in the bank. Small to medium businesses, however, usually don’t have such that luxury and need to keep a tight watch on budgeting.

TOOLS FOR COMMUNICATION

Marketing communication is an integral process involving the use of various communication tools. What are these communication tools? Simply said they are the tools which get the message across to the target audience. And you would know these communication tools by now. They are.

BUSINESS TO BUSINESS MARKETING

Business to business marketing is referred by several other names – Industrial marketing, B2B marketing, Organizational marketing or trade marketing. All of the forms of B2B marketing mean a basic thing – A business is dealing with another business.

BUSINESS TO BUSINESS MARKETING

Business to business marketing is referred by several other names – Industrial marketing, B2B marketing, Organizational marketing or trade marketing. All of the forms of B2B marketing mean a basic thing – A business is dealing with another business.

PROMOTE YOUR BUSINESS

Many new start-up businesses may be of the opinion that it will be difficult to compete in a heavily occupied marketplace and will be fearful of the costs associated with the traditional forms of advertising and promoting a business – such as print and television advertising.

SEO FOR SMALL BUSINESSES

Lets say you are a small business, a two man operation based out of that one city Bugs Bunny should have taken a left at and you're looking for more houses to tent for pest control. It's time to expand and you want to crush it online.

HOW TO CREATE A WIKIPEDIA PAGE

Wikipedia is the most searched online encyclopedia that has pages about every topic imaginable. Wikipedia is estimated to be viewed 8000 times a second. Yup! (That is a lot of eye balls).

UPGRADING TECHNOLOGY CAN MAKE YOUR BUSINESS EFFICIENT

Every single day the average business owner is introduced to all sorts of new apps, gadgets, and technology that promises the world but doesn’t always live up.

TIPS TO AUTOMATE AND GROW YOUR BUSINESS

As a business owner, you have a million tasks to do. How do you find the time?
One way to make life easier is to find tools to automate your business as you grow. Business tools today are getting better and better.

DEVELOP AND KEEP A STRONG BRAND

Branding is as important as it has ever been, perhaps even more so thanks to the internet making it very easy for a prospective customer or client to explore your entire brand’s identity in a matter of moments.

DIFFERENCE BETWEEN GOODS AND SERVICES

There is a major difference between goods and services based on both tangible as well as intangible factors. Goods are basically objects or products which have to be manufactured, stored, transported, marketed and sold. Lays chips, BMW, Adidas are some companies manufacturing goods.

REASON BRANDS FAIL

Why brands fail is a question asked by Top management as well as the overall organization when a brand fails. During the process, no one notices the failure of the brand. It is only after the company has given up that they realize where the Brand had failed. To understand why brands fail, let us have a look at the past of branding.

NEEDS, WANTS AND DEMAND

Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them along with a huge differentiation factor. In fact, 

MARKET RESEARCH

Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research.

ANALYSIS OF BANKING INDUSTRY

The banking industry is one of the most dynamic industry because of the amount of money and transactions involved. Everyone needs loans and everyone wants to save money and increase it with interest as well. Without further ado, we present you

ONLINE MARKET INTELLIGENCE (OMI)

The internet is becoming one of the chosen medium to spread information and for people to interact. Thus it is no surprise that marketers are striving hard to reach their target audience through the internet.

LEVELS OF CUSTOMER SATISFACTION

Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction also has the best chances for growth.

MOVE UP THE COMPETITIVE LADDER

If you want to tackle competition, then like a wrestling match, you have to take them one by one. You cannot attack all your competitors at once. This is why you need the competitive ladder.

CUSTOMER DEVELOPMENT

The above diagram shows the customer development process and how a customer is brought forward from the suspect stage to the prospect stage and finally converted to a customer and he can also progress through to other levels of the customer development programme. Readers can also read the AIDAS model to see the initial few stages explained in detail.

TECHNICAL SEO

We’ve all heard the phrase “content is king”. And content is obviously the primary component of a great blog. But with so much content being added to the web every day, you need to put in a little extra effort to get your post seen by your audience.

SELLING VS MARKETING

In general we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between Selling vs Marketing for a successful marketing manager. Selling has a prod¬uct focus and mostly producer driven.

MARKET RESEARCH

Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research.

MANAGEMENT FUNCTIONS FOR MODERN COMPANIES

We recently wrote an article on the four functions of management as defined by the age old philosophy of management. These four functions are applicable to all management profiles, entrepreneurs and business owners.

BUSINESS EXPANSION

For a company to be successful, there are numerous requirements. Other experts will say that the marketing mix needs to be spot on. Or that the marketing strategy needs to be worked on and corrected regularly. 

BENEFITS OF COMPETITION

Most of us are tired of competition. Majorly because it takes away business from us. But overall, there are many benefits of competition.

TARGETING NEW CUSTOMERS

If i ask 100 businessmen out there what they want, each one of them will say that they need more customers to grow their business. That’s the number 1 target of each business out there. But before you actively seek out new customers, here are questions you need to ask yourself.

HABITS THAT WILL MAKE YOU POWERFUL AT WORK

In a demanding and competitive world, it is easy to get caught up with the “do it yesterday” mentality. However, when we live at 100 miles per hour, we often miss what is going on in the present.

SKILL YOU SHOULD MASTER IF YOU WANT TO BE SUCCESSFUL

Several decades ago, the term 'mindfulness' implied Eastern mysticism related to the spiritual journey of a person, rooted in Buddhist, Hindu, and ancient Chinese philosophies.

IGNITION 2016 - BIGGEST DIGITAL NAMES AND THEIR LINEUP

Business Insider’s flagship conference, IGNITION, is in its seventh year running, bringing you conversations with the best and brightest minds in digital.

MAXIMUM PRODUCTIVITY WHEN YOU RUN YOUR OWN BUSINESS

Time is a precious commodity, especially when you're a small-business owner and it feels like there are always a million things to do.

"Most small-business owners don't build time into their workdays for things that are not just run, run, run for the business,

BEFORE TAKING A BUSINESS PARTNER

Choosing a business partner is often compared to entering into a marriage.

Cofounders of a small business need to be able to tolerate each other through sleepless nights and withstand the extreme highs and lows that come with running a company.

BUSINESS YOU CAN START FROM HOME OR SCHOOL

What do Microsoft, Dell, Napster and Facebook all have in common? Aside from being among some of the most market-shaking companies of the last quarter century, they were all also created by college students.

STRATEGY FOR WAKING UP ON TIME

Many of us struggle with not only waking up but getting out of bed, which isn’t the most encouraging way to start the day. Fortunately, it’s possible to develop habits that will make waking up less of a struggle. Below are five tips to get you started.

SURVIVING STARTUP KILLERS

By definition, every startup is predictably unpredictable, since new solutions have no proven track record, startups are usually building a new market, and the world around them is changing faster than ever. Yet, as an advisor to startups, I see some common disasters, and recommend some anticipation and recovery moves that can save every entrepreneur some painful time and money.

FROM ENTREPRENEUR TO ICON

Business owners who become recognized experts in their field often have a distinct advantage over their competitors. Say you own a landscaping company, and you have a competitor whose work and prices are comparable to yours.

SEO BLOGGING TIPS

Blogging can help you acquire traffic and elevated search positions.

As the web expands beyond more traditional means of getting traffic via search engine optimization and paid advertising, social networks and related data management services should become an important part of your online search marketing strategy.

DEMONSTRATE ETHICAL BEHAVIOUR AND SOCIAL RESPONSIBILITY

Define your business principles and expect employees to follow them.

EXAMPLES OF BUSINESS EMPOWERMENT

Empowerment entails creating an environment that fosters growth. For small businesses, empowerment can take many forms, each with the potential to enhance your organization’s efficiency and profitability, as well as your ability to work with others toward common goals. 

TIPS FOR A SUCCESSFUL MARKETING STRATEGY

There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned and then harvested for the best results.

STRATEGIC BRAND MANAGEMENT

Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. 

PAID SEARCH MARKETING USING THE WEB AS AN ADVANTAGE

 There are several ways of promoting business online. Ad networks is one of the best ways publish advertisements on the web. The most popular ad networks being Google ad words, Yahoo search and Facebook, let’s talk about them in more detail:

STEPS TO START CREATING IMMEDIATELY!

While most of us desire a dynamic and exciting life that honours and nurtures our creative impulses, it is all too common to have our creativity relegated to the “back burner” as we take care of the business of contemporary life. Meetings, errands, paying the bills and preparing the meals sidelines the CD project, the series of photographs, the collection of poems and the new choreography idea. Below is a list of 10 steps that you can take to help you establish creativity as a priority in your daily life.

SETTING UP YOUR STUDIO OR CREATIVE SPACE

“I have done some really good work under the worst circumstances and some pretty awful stuff in a well organized, pristine studio.”

—Shirley Erskine