IS SOCIAL MEDIA DEAD

Social media is not dead already. It is, however, most definitely over-saturated.

Look at the bottom of this post – you’ll see the nice little Share/Save icon, as well as footer options to share this post with your friends on other platforms (and please do feel free to forward this on – always appreciated!) 

Do you know we have well over 100 social media sites to share this post with.

This is too much (and a reminder to myself to edit the amount of Share This options). Who in their right mind would join 100+ social media sites? I think I may be on about 8 or so and even that feels a little too much, although I do use each and every one of the sites I’m on.

Mention social media and it’s pretty much guaranteed that these names will come out: Facebook,Twitter, linkedin, Wechat, Tumblr, Pinerest and Snapchat. Yahoo Buzz is becoming more popular while newcomers to the scene like kiwibox and the dots are starting to build up a nice head of steam.

But what about the others that make up this 100+ list? Have you heard of QQ, or Qzone, or skyrock? How about sina weibo or Taringa? Apart from having names that a movie director might use in his next movie, the abundance of these social media sites are what’s causing people to be wary about stepping into the social media pool in the first place.

Look back through the ages and it’s clear that the most successful products or services were the ones with the fewest choices – VHS or Betamax video tape, Sega Genesis or Super Nintendo, cable or satellite TV and so on.

While there’s no doubting that social media offers a wonderful opportunity to truly open up the world to everyone for the first time ever, it’s also apparent that there needs to be a reining in of the services available. Yes, choice is great but not at the expense of scaring everybody away through confusion.

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