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Tuesday, 26 April 2016

THE CASE FOR LOWER CASE: A REBRANDING CONUNDRUM

Ever wondered if having your brand name written in lower case on your logo is appropriate?

TOP 5 HEAD-SCRATCHING BRAND REDESIGNS OF 2015


As with any year, 2015 was a time for different types of marketing campaigns. It was also the year for a number of front-page brand redesigns. From simple logo changes to entirely new approaches to brand development, the following five companies had a few head-scratching moments.

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