Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.
Tuesday 27 June 2017
GET THAT CUSTOMER
When you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a new small business often there are two types of customers that you advertise to: those that don’t know your product and those that already buy from your competition.
Friday 16 June 2017
MY THOUGHTS ON BLOGGING
With the arrival of my post, thought I’d share some thoughts on blogging in general, before getting back to my take on the world and search engine marketing.
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