7 WAYS TO GET AND KEEP YOUR AUDIENCE'S ATTENTION

Photo by Matheus Bertelli from Pexels

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere.

RE-BRANDING YOUR BUSINESS

Is your business in need of a re-brand?

There are many reasons that your business may need to re-brand such as:

• Better storytelling
• Targeting new audiences
• Becoming more relevant to current customers and audiences
• A change in name, vision or business philosophies

Whatever the reason, your decision to re-brand your company should not be taken lightly.

WHAT IS YOUR BRAND STORY

Its been quite a while since we gave you a must read, the first quarter of the year has been an interesting one for us but here we are, since the beginning of time, we have communicated in stories. They capture our attention and we learn best from lessons hidden within those anecdotes. It's no surprise,

BEING A BRAND INFLUENCER

Definition:
A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social

WHY NOBODY IS READING YOUR CONTENT

Content, content, content.

It seems like content is the only thing anyone can talk about these days.

You’ve probably read post after post about how “content is king” at least a dozen times.

HOW YOU CAN TARGET YOUR MARKET

So sure, you now know you need to discover your target market and then sell to them, but where are these people anyway? The biggest most important question most people ask about targeting their marketing is where to find their market after they’ve identified who their target market is.

VISUAL BRAND IDENTITY

When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well.

WHAT IS HASHTAG

Whether you're an individual or a large corporation, let's be honest here...we ALL want to get ahead in the social media game. Social media has proved to be a HUGE factor in the overall of business marketing and growth, especially for new start ups!

WRITING A CREATIVE BRIEF

The creative brief (also call a design brief or an innovation brief) is a summary of a design project. It provides a road map for expectations and working relationships while the project is in development. It describes the purpose, parts and schedule of a requested design solution. It outlines the client's requirements and how the designer will address them. It provides enough information for the designer to proceed confidently, but not so much that her creativity is stifled.

SMALL BUDGET, BIG RESULTS

Although the advertising world can be overwhelming, it doesn't stop a small business owner, from having thoughts on  where to begin. the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan.

BRAND STORY

Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.