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Friday 13 May 2016

SIMPLE BRAND DEVELOPMENT STRATEGY

Brand development is not a new business concept.  Surprisingly, I still speak to many business owners/executives that don’t fully understand its importance.They have read about some big branding campaigns by a mammoth company like Coca-Cola, and can’t make the connection to the relevance for their business.

7 THINGS TO CONSIDER WHEN NAMING A BRAND

Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. 

WRITE A BLOG - IN AN HOUR

What can you do in an hour?
Here's our answer: blogging. 

SAVING HACKS - TO HELP YOU CLOSE MORE SALES

I think we can all agree that a salesperson's time is their most valuable asset. Ive been in sales longer than I can remember, so I know very well from experience just how much a salespersons effectfiveness can suffer by limiting their productivity and misusing their time.
Here are three time-saving tips to help you maximize the use of your time and close more sales in the process. 

1. Educate Your Target Market Through Content Marketing

Prospecting can be the most time consuming part of a salesperson’s job. What you need is a mechanism that is sure to attract the right prospects your way. Most of your target market wants to do business with someone that is recognizable and that is great at what they do. They seek out knowledgeable industry leaders that they can trust to solve their problems. Creating blogs, ebook, presentations, videos and other forms of content is a great way to achieve this and showcase your leadership in your respective industry.  
If you cringe at the thought of writing, dont despair; there are other creative ways to achieve the same goal. For instance, you can start a video blog series featuring a tip of the week -- something brief and catchy, but more importantly, offers valuable insight that highlights your extensive knowledge in your industry. 
Upon creating content, remember to focus on real issues that matter to your target market and how they can overcome them. Dont be afraid to share real industry knowledge. Don't worry about losing prospects that will take the information to try to execute it on their own. Trust me when I say, you dont want to waste your time with them anyway. 
Educating your target market will help you attract a qualified prospect that already sees you as an expert. You will have a shortened sales process and you'll have more time allotted for reaching out to the right prospects, increasing your closing rate significantly along the way.

2. Marketing Automation 

Using a marketing automation tool to help you stay in touch and nurture your leads down the sales funnel. For example, if your prospect downloaded a piece of content like an ebook or white paper, this action could trigger the marketing automation.
Instead of harassing each of the leads with a phone call, you can nurture your leads with valuable emails that position you as a thought leader while building a relationship with them in the process. These emails will be dripped out over time and include call to actions that lead to other content offers and opportunities further down the sales cycle (e.g. schedule an appointment, make a purchase, etc.). 

3. Lead Scoring

I think we all can agree that the biggest waste of time for a salesperson is pursuing the wrong lead. Dont let this happen to you by relying on mere trial and error. Take advantage of lead scoring tools that will allow you to find out which leads are the most engaged with your company's offering.
A basic lead scoring system will be able track who engages with your emails, if they convert on any offers or downloadable content, if they click through to your website and which specific pages they view. The system will give a score to each based on their engagement. You can then choose to follow up with the most engaged prospects who are most likely to convert into profitable clients.   
Employing these three elements will help you attract, convert and follow up with sales opportunities in a more efficient manner. Follow these steps and you will be optimizing your time for peak performance -- pursuing the right leads at the right moment, while building relationships with the rest of your prospects.

PITFALL FOR NEW INBOUND MARKETERS; PLANNING VS DOING

It is a truth universally acknowledged, that planning is easier than doing.  Congratulations, youve made the brilliant choice to pursue your marketing efforts, inbound style. Are you excited? You should be! Youre about to break barriers and dominate your industry.

TOP TEN - BOOST YOUR CREATIVITY


Does your creativity need a boost?

In order to boost your creativity, your body and mind should be operating at peak efficiency. Try these brain-juicers to optimize your mental and physical well-being:
1. Make sure you exercise.
Exercise juices up the brain with nutrients in the form of glucose. The more glucose it uses, the more active the brain. It increases oxygen in the bloodstream that is delivered to the brain, releases endorphins into the bloodstream (the runner’s high) and increases nerve connections to the brain.
Any rhythmic activity such as running, walking, swimming, scrubbing, chopping quiets mindful chatter, allowing your imagination to flow. Einstein got so many ideas while showering he installed waterproof material to record his ideas. My favourite forms of exercise are walking, hiking and yoga.
2. Open your heart
“The heart is a primary generator of rhythm in your body, influencing brain processes that control your nervous system, cognitive function and emotion. More coherent heart rhythms facilitate brain function, allowing you more access to your higher intelligence so you can improve your focus, creativity, intuition and higher-level decision-making. When you’re in heart-rhythm coherence, you perform at your best – what athletes call being in the zone. You feel confident, positive, focused and calm yet energized.” —HeartMath institute
HeartMath teaches a simple “coherence” technique for de-stressing, activating intuitive insight and heart intelligence:
Step 1: Heart Focus. Focus your attention on the area around your heart, the area in the center of your chest. If you prefer, the first couple of times you try it, place your hand over the center of your chest to help keep your attention in the heart area.
Step 2: Heart Breathing. Breathe deeply, but normally, and imagine that your breath is coming in and going out through your heart area. Continue breathing with ease until you find a natural inner rhythm that feels good to you.
Step 3: Heart Feeling. As you maintain your heart focus and heart breathing, activate a positive feeling. Recall a positive feeling, a time when you felt good inside, and try to re-experience the feeling. One of the easiest ways to generate a positive, heart-based feeling is to remember a special place you’ve been to or the love you feel for a close friend or family member or treasured pet. This is the most important step.
3. Listen to music
“Music is one of the greatest ways to enter “mind-wandering mode,” which can unlock creativity”  —Daniel J. Levitin author of This Is Your Brain On Music
Music forms new neural networks in the brain, and  influences the process of thinking and learning. Based on a study at the University of Helsinki, (2015) research shows that classical music has a tempo-regulating effect on genes responsible for generating feelings of pleasure.
Participants in the study listened to Mozart, and scientists noted greater improvement of brain function in those who were already familiar with the music compared with those who were not.
Dopamine secretion and synaptic transmissions are aided by listening to classical music, the study concluded. Dopamine helps control the brain’s reward and pleasure centers and is conveyed through connections made through the synaptic transmissions.

4. Try Aromatherapy to activate your brain.
One day, as I was falling asleep, while listening to endless speeches at a conference, my brain suddenly perked up when I caught a whiff of lemon from someone’s cologne. I immediately felt alert and found it much easier to pay attention to the presenter. I discovered aromatherapy really is useful and I have used it ever since revitalize or to relax.
Energizers include peppermint, cypress and lemon. Relaxants: ylang ylang, geranium and rose. creativity and aromatherapy PsychologyToday.comy seem to be linked.
A few drops of essential oils in your bath or in a diffuser will do the trick. You can also put a drop or two in a cotton ball or hanky and inhale. One caveat for the workplace; make sure no-one is allergic to the oils before you use them.
5. Feed your brain
Vitamin B is essential for brain power. Sources include peas, beans, liver, kidney, chicken and eggs. Boron is essential for memory and attention. Sources include apples, pears and green leafy vegetables. See also Dr Amen’s Seven Simple Brain-Promoting Nutritional Tips
You also need to feed your brain with diverse stimuli.
7. Hang out at a cafe
Some studies say coffee helps creativity and others say it hinders it. A new study shows that moderate noise level in busy cafés perks up your creative cognition.  As the researchers write in their paper, “Instead of burying oneself in a quiet room trying to figure out a solution, walking out of one’s comfort zone and getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.” The full study is published in the Journal of Consumer Research.
I personally find cafés too noisy. I feel best in forests, mountains, and light airy rooms with high ceilings.
8. Capture your daydreams.
Mind wandering, or daydreaming facilitates creative incubation. Walk away from your problem, literally. Let your mind wander, then track what you were daydreaming about. Look for clues in the images and thoughts of your daydream to find a solution to your problem. You can also capure your daydreams by keeping a journal.
9. Play with passion!
You can’t do great work without personal fulfillment. When people are growing through learning and creativity, they are much more fulfilled and give 127% more to their work. Delight yourself and you delight the world. Remember what you loved to do as a child and bring the essence of that activity into your work. This is a clue to your genius; to your natural gifts and talents. da Vinci, Edison, Einstein and Picasso all loved to play and they loved to explore.
10. Build a brain trust.
Surround yourself with inspiring people from a wide variety of fields who encourage you and stimulate your creativity. Read magazines from a wide variety of fields. Make connections between people, places and things, to discover new business opportunities, and to find solutions to your problems. This is easy to do in the age of social media. For face to face interactions, host a salon.

DOES THE ZOO LOOK LIKE YOUR OFFICE


Smart Space: Thinking Outside the Cube

Organizations demand high quality thinking and creative solutions, and yet they house the workforce in bland and boring seas of beige cubicles that don’t offend…nor do they inspire. Is this the kind of environment that produces the mind’s best work? Probably not.

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