The 3 Most Important Marketing Strategies to Get Right in Your First Year of Business

When you’re starting a business, chances are every aspect of your budget is lean. From office expenses to marketing, you want to ensure you get the greatest return on investment for every dollar you spend. Even well-established small businesses can struggle to identify the marketing strategies that will give them the most bang for their buck. However, during your first year of business, three marketing strategies should take priority.

The 30 Magic Marketing Words You Should Be Using

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

The 4 Best Inserts for Subscription Box Marketing

Have you entered the rapidly-growing subscription box industry? Companies such as CrateJoy make it easier than ever to get started, and many subscription box companies start as home-based businesses. If you operate a subscription box business, inserts are ways to increase sales and attract new customers. The following presents some of the best inserts for subscription box marketing.

6 Reasons Why a Strong Brand is Important for Your Small Business

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? 

The Importance of Company Branding

Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. According to Fast Company magazine, “The brand is a promise of the value you'll receive.”