The 4 Best Inserts for Subscription Box Marketing

Have you entered the rapidly-growing subscription box industry? Companies such as CrateJoy make it easier than ever to get started, and many subscription box companies start as home-based businesses. If you operate a subscription box business, inserts are ways to increase sales and attract new customers. The following presents some of the best inserts for subscription box marketing.

1.  Stickers

Give your customers a way to showcase their identities with stickers that represent their interests and your subscription box. If you send sports-themed boxes, you might send stickers with regional professional sports teams schedules on them, for example. If you send adventure-themed boxes, you might add in a cool bicycle sticker. Kids-themed boxes? Stickers are no-brainers. Just be sure your stickers prominently display your brand to help spread the word about your subscription box business.

2.  Business Cards and Postcards

Insert business cards or postcards into your subscription boxes to increase sales and grow your business. You can showcase other products you sell and drive customers to your website to buy. Or, you can turn postcards or business cards into response cards, and offer customers a discount for referring their friends.

Another way to earn more revenue is to charge other companies for ad space on your business cards or flyers – you’re reaching a well-targeted audience, after all.

3.  Booklets and Catalogs

Do you have a much larger product offering than you could include in your monthly subscription boxes? If so,booklets and mini-catalogs are great ways to get your products in front of your niche customer base.

Add in a time-limited coupon to motivate customers to buy again soon. If you don’t have the budget for booklets and catalogs, you can also feature your best-selling products on postcards. This works especially well when you include a small sample in your subscription box, plus a postcard or business card coupon to purchase the full-sized product.

4.  Magnets

Like stickers, magnets can be used to increase brand awareness by finding common ground between your company and your customers. Sports schedules, helpful kitchen tips, useful conversion charts, or just cool designs are perfect ways to get your customers to post your magnets where others will see them.

Conclusion:  The subscription box industry is still relatively young, but that doesn’t mean you can’t take advantage of proven marketing strategies to grow your business, outpace the competition and increase profits. Subscription box inserts represent an excellent marketing strategy that can help you make your business better than ever.