ANALYSIS OF BANKING INDUSTRY

The banking industry is one of the most dynamic industry because of the amount of money and transactions involved. Everyone needs loans and everyone wants to save money and increase it with interest as well. Without further ado, we present you

ONLINE MARKET INTELLIGENCE (OMI)

The internet is becoming one of the chosen medium to spread information and for people to interact. Thus it is no surprise that marketers are striving hard to reach their target audience through the internet.

LEVELS OF CUSTOMER SATISFACTION

Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction also has the best chances for growth.

MOVE UP THE COMPETITIVE LADDER

If you want to tackle competition, then like a wrestling match, you have to take them one by one. You cannot attack all your competitors at once. This is why you need the competitive ladder.

CUSTOMER DEVELOPMENT

The above diagram shows the customer development process and how a customer is brought forward from the suspect stage to the prospect stage and finally converted to a customer and he can also progress through to other levels of the customer development programme. Readers can also read the AIDAS model to see the initial few stages explained in detail.