EVALUATE YOUR BUSINESS FOR PERFORMANCE

From processes to personnel, there are a number of places where entrepreneurs and business owners can effect immediate and meaningful change in business performance. My experience in nearly two decades of working with hundreds of business owners and leadership teams from a broad variety of industries is that most are frustrated by one or more

MISTAKES WE CAN LEARN FROM

With the year just starting, it’s difficult not to look back and reflect on everything we went through in 2021. It would be great to say that we made zero mistakes and nailed every single aspect of what we do, but wouldn’t that be boring and incredibly naive?

VISUAL CONTENT TO IMPROVE YOUR DIGITAL MARKETING SKILLS

Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.

FEMALE INVENTORS YOU SHOULD KNOW

I Wanted to share this post from one.org to celebrate women, You’ve all heard of famous inventors such as Galileo (telescope) and Karl Benz (automobile), Alexander Graham Bell (telephone) and Benjamin Franklin (bifocal glasses), but what about Grace Hopper and Stephanie Kwolek?

EMOTION AND STORYTELLING IN BUILDING BRANDS

Every brand has to be built, and there are tools to do so.

However, one of the most powerful is to use emotions. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection.