From processes to personnel, there are a number of places where entrepreneurs and business owners can effect immediate and meaningful change in business performance. My experience in nearly two decades of working with hundreds of business owners and leadership teams from a broad variety of industries is that most are frustrated by one or more
When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look at more pretty graphs, but after doing this for 30 minutes what actionable insights did you end up with? In most cases it will be none, but here is how you can change that:
What is a mentor? Well, according to Oxford’s Dictionary of Current English a mentor is “an experienced and trusted advisor”. So in order for someone to be your mentor they would have to have had certain life experiences that you could relate to, they need to have lived it, ‘walked the talk’ as we call it today. You would need to have confidence in the individual in order to trust them as reliable, and finally, you would have to be willing to let them communicate with you. You’d have to be open to their teaching.
With so many people betting on a crash in the venture capital and tech sectors, the billion-dollar question is how to make sure your startup avoids the oncoming tsunami collapsing on the shores of Silicon Valley.
New business owners have numerous goals when they're starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn't often the standard: There's no specific "special sauce" to add to the recipe for instant results, and nothing is guaranteed.
Bob Hoffman is one of the most sought-after speakers on advertising and marketing.
He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.
Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. His controversial and provocative opinions provided the perfect keynote for a stimulating conference.
Bob believes the advertising and marketing industry needs more skeptical troublemakers like himself.“Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.”
Here are some of my favorite quotes from his session:
“No one is smarter than the facts.”
“People over 50 are the target of 10% of marketing activity yet over 50% of purchases.”
“You’re more likely to complete Navy Seal training that click on a digital display banner ad.”
“TV is not dead. It’s having babies.”
“Knowing something is completely different from thinking you know something.”
“The brand delusion, only 7 in 10,000 ever engage with a major brands Facebook page.”
Try and Listen to Bob’s keynote address: Marketers Are From Mars, Consumers Are From New Jersey I’ve been a longtime fan of Bob Hoffman and I read everything he writes on his blog site, the Ad Contrarian. He’s honest, raw and he’s right. My sincere appreciation.
