Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life.
Wednesday 20 July 2016
HOW TO START A CONSULTING BUSINESS
The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual." Sounds pretty vague, doesn't it? But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is.
LAWS OF SOCIAL MEDIA MARKETING
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
WHAT THE COLOR OF YOUR LOGO SAYS ABOUT YOUR COMPANY
If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.
HOW TO DESIGN A LOGO
Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging, promotional materials and signage.
CREATING A LOGO
Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.
SECRETS FOR GROWING YOUR BUSINESS QUICKLY
New business owners have numerous goals when they're starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn't often the standard: There's no specific "special sauce" to add to the recipe for instant results, and nothing is guaranteed.
WAYS TO GROW YOUR BUSINESS
When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what?
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