STORYTELLING IN BUSINESS

I love creating partnerships; I love not having to bear the entire burden of the creative storytelling, it's really great; not only do I benefit, but the project is better for it.

SOCIAL MEDIA - WHERE DOES PR FIT IN ?

How did I come to this conclusion?  It took a while.  Maybe I'm not the sharpest knife in the drawer. but i recently found out that one of the biggest reasons for the (currently) low uptake of social media is that both businesses and PR professionals don’t understand the synergy between the new and existing press release formats.