TIPS FOR BUILDING YOUR OWN BUSINESS AGENCY

Photo by Kindel Media from Pexels

These are the 25 tips I give from the heart, based on my own personal screw-ups over a 16-year career (so far) running my own agency.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.

CREATIVE BLOCK AND GETTING BACK ON TRACK

Creative block, a term often overused. There is no doubt we've all faced it. Everyone comes to the point without a clear vision of how to solve a given problem. But the question is, is creative block really the way to give up in that exact moment, put the blame on it and call it quits?

WHAT IS YOUR BRAND STORY

Its been quite a while since we gave you a must read, the first quarter of the year has been an interesting one for us but here we are, since the beginning of time, we have communicated in stories. They capture our attention and we learn best from lessons hidden within those anecdotes. It's no surprise,

WHY CARE ABOUT PUBLIC RELATIONS

When launching and scaling your small business, we often have a list of things we need to accomplish to be successful and order them based on what is the top priority.

SOCIAL MEDIA - WHERE DOES PR FIT IN ?

How did I come to this conclusion?  It took a while.  Maybe I'm not the sharpest knife in the drawer. but i recently found out that one of the biggest reasons for the (currently) low uptake of social media is that both businesses and PR professionals don’t understand the synergy between the new and existing press release formats.

A DIGITAL AGENCYS ROLE WHILE GROWING YOUR BUSINESS

The digital world and the customers in it are changing, and no one knows this more than a company’s marketing department. Marketers now require solidified skills and understanding of the digital world more than ever before,