DIFFERENCE BETWEEN INFORMATION AND KNOWLEDGE FREE OR NOT?

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In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so:

Information: Facts provided or learned about something or someone.

Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.

THINGS I LEARNED GROWING START-UPS

Can you guess how many startups launched last year? How many of them succeeded? The data might be hard to show. While some of them fail simply because they didn’t create something people want. A bigger chunk vanished due to the wrong execution of their growth and marketing.

REACH OUT TO MORE CLIENTS DURING THIS PANDEMIC

We all know that the financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The interesting part is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

PUBLIC RELATION TACTICS FOR SMALL BUSINESSES

Public relations or PR is definitely key to any successful business, however when you are just starting out or are on a small scale it can be difficult to justify the cost.

The good news is that there are plenty of ways you can take PR into your own hands and create your own campaigns using some tried and true PR tactics.

IDEA TO REALITY

How does anyone turn any idea into reality?

Despite what it may appear to many: anyone who creates anything is figuring it out as they go—with few exceptions. Steve Jobs had absolutely no idea how to build a company, let alone a personal computer, but he—with help from others—

GOOGLE ANALYTICS

When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look at more pretty graphs, but after doing this for 30 minutes what actionable insights did you end up with? In most cases it will be none, but here is how you can change that:

HOUSEHOLD NAME IN YOUR NICHE

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”

These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex,

PAID SEARCH MARKETING USING THE WEB AS AN ADVANTAGE

 There are several ways of promoting business online. Ad networks is one of the best ways publish advertisements on the web. The most popular ad networks being Google ad words, Yahoo search and Facebook, let’s talk about them in more detail: