100 DATA FOR CONTENT CREATION

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Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.

RESOURCES FOR BUSINESSES FACING THE PANDEMIC

The coronavirus is not only taking a toll on the Nigerian economy, but also on small businesses across the nation. With the amount of uncertainty small business owners are facing, finding light in the midst of the darkness can be tough.

SMALL BUDGET, BIG RESULTS

Although the advertising world can be overwhelming, it doesn't stop a small business owner, from having thoughts on  where to begin. the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan.

HOW TO GET NOTICED BY GOOGLE

I was putting some information about getting listed on Google together for one of our clients, which spurred me on to get this article about search engine optimization (SEO) posted! In most cases, if you’re talking search engine optimization, it’s going to be best to focus on Google. Google has such a monopoly on search that most people don’t spend time catering to other search sites, but just try to optimize their site for Google.

QUESTIONS STARTUPS SHOULD ANSWER

The biggest challenge for startups and early stage businesses is overcoming the mindset that you don’t need to consider branding right away. The truth is you are building your brand from the moment it’s born, and from the moment you start asking people to support you.

REASON BRANDS FAIL

Why brands fail is a question asked by Top management as well as the overall organization when a brand fails. During the process, no one notices the failure of the brand. It is only after the company has given up that they realize where the Brand had failed. To understand why brands fail, let us have a look at the past of branding.