7 KEY STEPS FOR BUSINESS GROWTH THAT WORKS

A concrete growth strategy is more than a marketing strategy, it's a crucial cog in your business machine. Without one, you're at the mercy of a fickle consumer base and market fluctuations.

100 DATA FOR CONTENT CREATION

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Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences.

9 WAYS TO CREATE A CONTENT MARKETING STRATEGY

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So, how should you go about creating a content marketing strategy? It’s not a simple endeavor. It’s also not something that only one person develops. All stakeholders should participate in some way.

10 WAYS TO BUILD PERSONAL BRANDS

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It’s important to remember that the existence of your personal brand doesn’t start the first time you think about it. Put yourself in the shoes of people searching your name and look at yourself from their point of view: Google yourself!

7 WAYS TO GET AND KEEP YOUR AUDIENCE'S ATTENTION

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The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere.

10 IDEAS WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESS MARKETING

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Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy.

DIFFERENCE BETWEEN INFORMATION AND KNOWLEDGE FREE OR NOT?

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In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so:

Information: Facts provided or learned about something or someone.

Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject.

MARKETING LIES WE KNOW THEY TELL US

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We all lie to ourselves in one way or another. And this is equally true after a few years in marketing. It’s hard to say any of these without blushing. The louder we say it, the more you can depend on the fact that we’re lying:

WHAT REALLY IS INTERNET MARKETING

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If you ask ‘What really is internet marketing?’ you would get a bunch of answers. Most centered around search engines. And that’s not accurate. SEO is part of internet marketing. So is pay per click marketing. So is web design, copywriting, blah blah etc. etc..
I’ve struggled with one definition of internet marketing for years. I think I’ve reached a conclusion (until next week):

TIPS FOR BUILDING YOUR OWN BUSINESS AGENCY

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These are the 25 tips I give from the heart, based on my own personal screw-ups over a 16-year career (so far) running my own agency.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.

EVALUATE YOUR BUSINESS FOR PERFORMANCE

From processes to personnel, there are a number of places where entrepreneurs and business owners can effect immediate and meaningful change in business performance. My experience in nearly two decades of working with hundreds of business owners and leadership teams from a broad variety of industries is that most are frustrated by one or more

MISTAKES WE CAN LEARN FROM

With the year just starting, it’s difficult not to look back and reflect on everything we went through in 2021. It would be great to say that we made zero mistakes and nailed every single aspect of what we do, but wouldn’t that be boring and incredibly naive?

VISUAL CONTENT TO IMPROVE YOUR DIGITAL MARKETING SKILLS

Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.

FEMALE INVENTORS YOU SHOULD KNOW

I Wanted to share this post from one.org to celebrate women, You’ve all heard of famous inventors such as Galileo (telescope) and Karl Benz (automobile), Alexander Graham Bell (telephone) and Benjamin Franklin (bifocal glasses), but what about Grace Hopper and Stephanie Kwolek?

EMOTION AND STORYTELLING IN BUILDING BRANDS

Every brand has to be built, and there are tools to do so.

However, one of the most powerful is to use emotions. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection.