It’s important to remember that the existence of your personal brand doesn’t start the first time you think about it. Put yourself in the shoes of people searching your name and look at yourself from their point of view: Google yourself!
Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.
Bob Hoffman is one of the most sought-after speakers on advertising and marketing.
He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.
Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. His controversial and provocative opinions provided the perfect keynote for a stimulating conference.
Bob believes the advertising and marketing industry needs more skeptical troublemakers like himself.“Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.”
Here are some of my favorite quotes from his session:
“No one is smarter than the facts.”
“People over 50 are the target of 10% of marketing activity yet over 50% of purchases.”
“You’re more likely to complete Navy Seal training that click on a digital display banner ad.”
“TV is not dead. It’s having babies.”
“Knowing something is completely different from thinking you know something.”
“The brand delusion, only 7 in 10,000 ever engage with a major brands Facebook page.”
Try and Listen to Bob’s keynote address: Marketers Are From Mars, Consumers Are From New Jersey I’ve been a longtime fan of Bob Hoffman and I read everything he writes on his blog site, the Ad Contrarian. He’s honest, raw and he’s right. My sincere appreciation.
