10 WAYS TO BUILD PERSONAL BRANDS

Photo by Sol Fotografías:

It’s important to remember that the existence of your personal brand doesn’t start the first time you think about it. Put yourself in the shoes of people searching your name and look at yourself from their point of view: Google yourself!

VISUAL CONTENT TO IMPROVE YOUR DIGITAL MARKETING SKILLS

Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.

WOMEN ENTREPRENEURS MOVING BEYOND THE GLASS CEILING

As women entrepreneurs move beyond the glass ceiling and build their own businesses, they face many challenges. Women’s participation in higher education does not translate easily into entrepreneurship and careers in business.

CLIENT ARE NOT ALWAYS RIGHT

One of the first things I was taught years ago is that “the customer’s always right.” I never completely went along with this view –  Jump forward 10+ years

SECRET TO A SUCCESSFUL, ENDURING BUSINESS

What makes an Entrepreneur successful begins not with fancy corporate jargon or a client roster of well known brands, but with the people at it. Choosing who those people are and

SOLID PR STRATEGY

PR folks love to talk strategy; which is good because it’s the single most important aspect of what we do for the organizations we represent. As we plan strategy we tend to voice our opinions and instincts,

LAWS OF SOCIAL MEDIA MARKETING

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

CREATE, ENGAGE SOCIAL MEDIA CAMPAIGNS FOR BRAND LOYALTY

As social media users, we’re constantly presented with content when we scroll through our favorite platforms, and for most of us, we check these outlets multiple times per day.