WOMEN ENTREPRENEURS MOVING BEYOND THE GLASS CEILING

As women entrepreneurs move beyond the glass ceiling and build their own businesses, they face many challenges. Women’s participation in higher education does not translate easily into entrepreneurship and careers in business.

FACEBOOK PROMOTION, STRATEGY, TIPS AND TECHNIQUES

Are you effectively using social media in your marketing plans?

As the biggest social network, Facebook should be an integral part of your marketing strategy. Start planning your new social campaign, with this Facebook marketing ideas.

WEBINAR AS PART OF MARKETING STRATEGY

Webinar; a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions and sometimes answer polls.

Webinars are a fantastic and inexpensive way to help build your brand, engage with your community and find new customers and leads.

WHAT IS YOUR BRAND STORY

Its been quite a while since we gave you a must read, the first quarter of the year has been an interesting one for us but here we are, since the beginning of time, we have communicated in stories. They capture our attention and we learn best from lessons hidden within those anecdotes. It's no surprise,

WAYS TO HAVING IDEAS

“Do not try to change yourself, you are unlikely to succeed. Instead: work hard to improve the way you already perform.” — Peter Drucker

IDEAS WHEN YOU LIMIT POSSIBILITY

The painter always sits down with the tools he has available to him, in front of a canvas with a set size, knowing what his abilities will enable him to create. A chef comes to the table prepared with ingredients and supplies at the ready. It doesn’t matter what the specifics

MAKING IDEAS HAPPEN

Part of what can often hinder our ability to think creatively is our accepted ignorance about how the world around us works.

YOU DONT NEED FUNDING FOR YOUR BUSINESS

Recently, we were speaking to a group of entrepreneurs and would-be entrepreneurs when one of the latter asked a familiar question: "I have a great business idea; how do I get it funded?" We hear this concern frequently from entrepreneurs contemplating a startup. However, we don't think that a lack of funding is typically the issue -- it's a symptom.

BEING A BRAND INFLUENCER

Definition:
A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social

TURN IDEAS TO GOALS

Great ideas typically involves balancing inspiration, opportunities, and real constraints. Team members need to understand the larger goals of the company/client to get started and to make decisions as issues arise. Entrepreneurs who don’t understand how their work

WORLD AIDS DAY

World AIDS Day is held on the 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV

BUSINESS CARDS STILL MATTER

I’m certainly not a fan of printing unnecessary collateral materials, and enjoy technology as much as the next person (for the most part). However, for those that feel that business cards are no longer viable or important, I will be the first to disagree.

WHY NOBODY IS READING YOUR CONTENT

Content, content, content.

It seems like content is the only thing anyone can talk about these days.

You’ve probably read post after post about how “content is king” at least a dozen times.

OLD SCHOOL MARKETING THAT CAN BENEFIT YOUR BUSINESS

Our world is in the midst of massive digital progression. It seems nowadays that everything and everyone is going digital. In the marketing world, the progress of digital technology has had both a positive and negative impact.

TELLING STORIES OF THE BUSINESS YOU SOLVE

Last Friday I attended a meeting with a client we have been working with for just over three months. This professional services business had grasped the importance of online and we have been helping them to build a creative business strategy and more effective web presence.

MENTAL STRENGTH AS AN ENTREPRENEUR

You’re a young entrepreneur on a mission. You’re setting out to build a career, boldly stepping into your own space, like an artist set on outdoing the people who influenced you. There’s one gigantic problem, though: You’ve never done this before.

CLIENT ARE NOT ALWAYS RIGHT

One of the first things I was taught years ago is that “the customer’s always right.” I never completely went along with this view –  Jump forward 10+ years

DISCUSSING SOCIAL MEDIA

I think that social media is one part of the realization of the original vision that Tim Berners-Lee had for the World Wide Web when he created it. Social media is worldwide network of human beings sharing information with one another.

WRITING A CREATIVE BRIEF

The creative brief (also call a design brief or an innovation brief) is a summary of a design project. It provides a road map for expectations and working relationships while the project is in development. It describes the purpose, parts and schedule of a requested design solution. It outlines the client's requirements and how the designer will address them. It provides enough information for the designer to proceed confidently, but not so much that her creativity is stifled.

MARKETING CHANNELS

As of now, there are a lot of marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.