BEING A BRAND INFLUENCER

Definition:
A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social

SOCIAL MEDIA - WHERE DOES PR FIT IN ?

How did I come to this conclusion?  It took a while.  Maybe I'm not the sharpest knife in the drawer. but i recently found out that one of the biggest reasons for the (currently) low uptake of social media is that both businesses and PR professionals don’t understand the synergy between the new and existing press release formats.