EVERYTHING STARTS WITH AN IDEA, WITH IMAGINATION

Carlos Santana on Creativity in Business and Art:

“Everything starts with an idea, with imagination.”

THE MOST PROVOCATIVE MAN IN ADVERTISING

Bob Hoffman is one of the most sought-after speakers on advertising and marketing.

He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.

Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. His controversial and provocative opinions provided the perfect keynote for a stimulating conference.

Bob believes the advertising and marketing industry needs more skeptical troublemakers like himself.“Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.”

Here are some of my favorite quotes from his session:

“No one is smarter than the facts.”

“People over 50 are the target of 10% of marketing activity yet over 50% of purchases.”

“You’re more likely to complete Navy Seal training that click on a digital display banner ad.”

“TV is not dead. It’s having babies.”

“Knowing something is completely different from thinking you know something.”

“The brand delusion, only 7 in 10,000 ever engage with a major brands Facebook page.”

Try and Listen to Bob’s keynote address: Marketers Are From Mars, Consumers Are From New Jersey


I’ve been a longtime fan of Bob Hoffman and I read everything he writes on his blog site, the Ad Contrarian. He’s honest, raw and he’s right. My sincere appreciation.

ART IN BUSINESS

What is corporate arts-based learning?

Corporate arts-based learning is an interdisciplinary approach to learning, using the arts as a pathway to explore non-art topics such as leadership and management in business. Artforms include painting, sculpting, theatre improv, storytelling,  poetry, and music.

TOO BUSY TO INNOVATE

When I ask corporate clients what their biggest barrier to innovation is, they mostly say they are too busy to innovate —must be why this widely-circulated cartoon struck a chord on Linkedin. If you feel you are stuck on the busyness treadmill, how do you get creative and get moving?

Sumantra Ghoshal and Heike Bruch, authors of A Bias for Action, conducted a 10 year study of busy managers in large companies such as Sony, GE and Lufthansa, and discovered a great deal of frenzied activity is just busyness for the sake of being busy. Daily routines, superficial behaviors, poorly prioritized or unfocused tasks “act like leeches on managers’ capacities–making unproductive busyness perhaps the most critical behavioral problem in large companies.”

Only 10% of all managers spend their time in a committed, purposeful, and reflective manner. The other 90% squander their time in all sorts of ineffective matters. (Pause now, and consider the implications in your organization.)

Ghoshal and Bruch concluded that managers who take effective action rely on a combination of two traits: focus and energy. “Energy is the emotional tenacity that releases immense inner resources, allowing the hardest job to be done.” Focus is described as “concentrated attention – the ability to zero in on a goal and see the task through to completion.”

Beware the Busy Manager

The manager who acts the busiest may not be the most productive.

By using a focus-energy matrix, Ghoshal and Bruch identify four types of behaviours in managers:

• The Distracted: 40 percent of managers are distracted by the many tasks they juggle every day. They are highly energetic but very unfocused and appear to others as frenzied, desperate and hasty. Because they don’t stop to reflect, distracted managers tend to have trouble developing strategies and adjusting their behaviors to new requirements.
• The Procrastinators: 30 percent of managers procrastinate on doing the work that really matters to the organization because they lack both energy and focus. They likely started out being engaged and energetic but became disillusioned and disengaged by their inability to have an impact. They think they have no control over events, so they do nothing, which can ultimately debilitate their companies
• The Disengaged: 20 percent of managers are disengaged from their work altogether. They are focused but lack energy and seem aloof, tense and apathetic. Some of these managers are simply exhausted and lack the inner resources to reenergize themselves. Others feel unable to commit to tasks that hold little meaning for them. Disengagement is often a result of organizational processes, or a dysfunctional relationship with the boss.
• The Purposeful: Only 10 percent of managers are highly energetic and highly focused. They put in more effort than their counterparts, and achieve critical, long-term goals more often.

What makes purposeful managers so effective?

Great managers produce results not by motivating others, but by engaging their own willpower through a powerful combination of energy and focus. They have laser-sharp concentration on a goal until it is completed, and the discipline to resist distraction.”“They are adept at husbanding energy,” say the authors, and “they are aware of the value of time, and manage it carefully.” They schedule creative thinking time, and when they respond to emails, phone calls, or visitors. They pick their goals—and their battles—with far more care than other managers do. One executive cited in the study frequently arrived at the office at 6:00 AM to ponder issues before his colleagues showed up. “In the busiest times, I slow down and take time off to reflect on what I actually want to achieve and sort what’s important from irrelevant noise,” he says, “then I focus on doing what is most important.”

Focus + Energy = purposeful action

Practices

So what can you do to improve focus and energy in your team, or organization?

Leaders can directly affect the type of behaviour exhibited in their organizations by:

• Being clear about goals and expectations
• Presenting people with meaningful challenges and real choices to give them a sense of control, rather than setting choices for them
• Loosening formal procedures and purging deadening busywork
• Creating time, space and energy for creative thinking and innovation.

On the personal level, you can improve your focus and energy, using an integrated body, mind and spirit approach:

• Keep fit and flexible, doing physical activities you find enjoyable
• Make time for recreation and rejuvenation  to maintain your energy
• Develop mindfulness and self-awareness through meditation, contemplation, journal writing etc.
• Feed your intellect and creativity with a banquet of art, culture, philosophy, literature, science, and innovation outside your industry
• Cultivate a supportive network of friends, family and allies
• Find personal meaning and purpose in your work
• Be clear about your goals and what you want to accomplish
• Schedule your time strategically, and make time for creativity and innovation

THING A LITTLE BIRD TOLD ME

Every entrepreneur with startup dreams, seems to ask, “How do you find the next big thing?” but is it the right question?