SIGNIFICANCE OF CORPORATE IDENTITY

A corporate identity is a physical manifestation of a brand - it conveys the personality, quality and value of an organisation. It also tends to shape the feelings of customers. An identity is basically a means of expressing a company's character, culture, and quality of its services & products. 

ART IN BUSINESS

What is corporate arts-based learning?

Corporate arts-based learning is an interdisciplinary approach to learning, using the arts as a pathway to explore non-art topics such as leadership and management in business. Artforms include painting, sculpting, theatre improv, storytelling,  poetry, and music.