SPECIALIST VS GENERALIST WHICH IS BETTER

Over the years, I have witnessed the same debate pop up repeatedly among developer groups: Should a Business Analyst be a specialist or a generalist?

STORYTELLING TIPS FOR COPYWRITERS

Stories are a powerful copywriting tactic.

You can use stories to … 

WRITING A CREATIVE BRIEF

The creative brief (also call a design brief or an innovation brief) is a summary of a design project. It provides a road map for expectations and working relationships while the project is in development. It describes the purpose, parts and schedule of a requested design solution. It outlines the client's requirements and how the designer will address them. It provides enough information for the designer to proceed confidently, but not so much that her creativity is stifled.

START CONSULTING

The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual." Sounds pretty vague, doesn't it? But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is.