9 WAYS TO CREATE A CONTENT MARKETING STRATEGY

Photo by Alena Darmel: https://www.pexels.com

So, how should you go about creating a content marketing strategy? It’s not a simple endeavor. It’s also not something that only one person develops. All stakeholders should participate in some way.

ENTREPRENEURS LOSING OUT TO COVID19

A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe.

SUCCESS VS SUPPORT

I've worked in and led customer success and customer support teams over the course of my career, and people in the industry use both terms -- sometimes interchangeably. Sometimes they draw sharp divisions between these two business functions.

START CONSULTING

The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual." Sounds pretty vague, doesn't it? But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is.

DESIGN IDEAS: CREATING A CONSISTENT BRAND

Design is an essential part of any company’s branding. Customers tend to identify brands and define them by their logo, their look and feel, and anything that conjures up a sense of familiarity.