WEBINAR AS PART OF MARKETING STRATEGY

Webinar; a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions and sometimes answer polls.

Webinars are a fantastic and inexpensive way to help build your brand, engage with your community and find new customers and leads.
With so much growing competition online, webinars also give your business the opportunity to stand out from the crowd and offer something of value to your readers and followers.

In fact, a recent study by the Content Marketing Institute found that 59 percent of B2B marketers use webinars and over 61 percent of them found them to be an effective content marketing strategy.

If you are looking to spice up your content marketing strategy here are four reasons why webinars may be the way to go:

Don’t require a huge investment
While hosting and organizing a webinar may sound expensive and time consuming they are really not as bad as all that. With the right tools, creating a webinar can be easy and quick, especially if you already have an active social media following and email list.

Here’s how to start:

• Choose a topic that you have already written about or that you know a lot about. Make it relevant to your target audience and to your business.
• Create your webinar by using a variety of slides, voice overs, screen shares, live demo examples and more.
• Set up an account on the webinar service of your choice such as GoToWebinar or AnyMeeting. These sites are affordable, easy to set up and cater many options to small businesses.
• Advertise your Webinar across your social media platforms, email lists and on your main webpage.
• Show up for your Webinar at the allocated time.

As you can see, creating a Webinar does not require a huge investment of your time or money. In fact, they are one of the easiest ways to offer high value to your potential and existing customers with very little effort.


Help establish you as a leader
One of the best ways to build new customers and get your brand on the map is to capture the attention of your target audience. Think of politicians and celebrities, they are always looking for new ways to get attention or publicity in order to help build their brand.

Using the same line of thinking, webinars can help you stand out from the crowd and establish yourself as an authority in your field. Use your webinar as an opportunity to show your customers how you are different, what makes your brand unique and how you can help them fulfil their greatest dreams and wishes.

Webinars also help to demonstrate thought leadership and engages your audience on a different level by giving them the opportunity to get to know you and engage with you.

When you reach out to the community in this way, it not only makes your brand memorable and trustworthy but it also helps your brand to become well respected.


Build instant relationships
Unlike blog posts, ebooks or even social media posts, webinars are a great way to meet your target audience and have real-time interactions with them. This helps you to build an instant relationship and creates a different level of engagement that really can’t be matched by other content marketing styles.

Most webinars also have a question and answer section which really gives your target audience the chance to address any concerns or questions they may have about doing businesses with your brand or even the types of services that you offer.

This style of one-on-one interaction instantly helps build a relationship between the client and the business and allows them to get to know you on a more personal level.

The more consistent you become with your webinars as well, the more likely you are to develop a loyal following of customers and clients.


Long term value
Webinars are not just a one time thing, in fact the content that is created from your webinars can really go on to become blog posts, an infographic, a series of tweets or even a set of slides. This not only saves you time and resources but it also allows your content to be viewed on more platforms and be seen by more people.

Your webinars can also be downloaded and hosted on a page on your website, meaning that people can watch your talk again or catch up if they miss a session. This not only gives you more conversion opportunities on your webpage but it also allows you to share relevant information with new clients.

Webinars are also great to share amongst your email list, social media following and on other educational sites. You can also edit clips and sections of your talk that may be more relevant to different demographics.

As you can see, webinars are a great and inexpensive way to help your brand stand out from the crowd. Why not give it a try and see if it helps to promote your business.

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