RESOURCES FOR BUSINESSES FACING THE PANDEMIC

The coronavirus is not only taking a toll on the Nigerian economy, but also on small businesses across the nation. With the amount of uncertainty small business owners are facing, finding light in the midst of the darkness can be tough.

PUBLIC RELATION TACTICS FOR SMALL BUSINESSES

Public relations or PR is definitely key to any successful business, however when you are just starting out or are on a small scale it can be difficult to justify the cost.

The good news is that there are plenty of ways you can take PR into your own hands and create your own campaigns using some tried and true PR tactics.

INSTAGRAM VERSES OTHER SOCIAL MEDIA PLATFORMS

Nowadays, social media is considered as a separate world with various and varied platforms, channels and medium to earn good profit. With more than 3.5 billion users,

WHAT PLATFORM WORKS FOR YOUR BUSINESS

Has you in anyway ever thought which social media channel is best for your business?

Well, of course, you would have!

IMPROVE MARKETING ON LINKEDIN

More and more organizations and business leaders have embraced social media as a key component of their business strategy. Among the main social networks, LinkedIn has become the most powerful tool for connecting professionals worldwide.

IS SOCIAL MEDIA DEAD

Social media is not dead already. It is, however, most definitely over-saturated.

SOCIAL MEDIA IS NOT A BUSINESS GOAL

As digital marketers moving beyond blog posts (blogs, at least, have been around for 22 years) our KPIs have been shifting as well. It’s important to grow our followers, get likes, and shares (and of course document this data as we grow an audience).

BUILDING YOUR ONLINE REPUTATION

Keeping on top of your online reputation is vital to search engine rankings. When potential customers search for your brand, you want them to see positive results, not negative feedback.