THE NEW YEAR AND CREATIVITY

Call me hopelessly Romantic, but I believe deeply in creativity as the wellspring of a meaningful, productive, and happy life. I am never more joyful than when I am fully engaged in puzzling out a challenging problem,

REASON BRANDS FAIL

Why brands fail is a question asked by Top management as well as the overall organization when a brand fails. During the process, no one notices the failure of the brand. It is only after the company has given up that they realize where the Brand had failed. To understand why brands fail, let us have a look at the past of branding.