THINGS I LEARNED GROWING START-UPS

Can you guess how many startups launched last year? How many of them succeeded? The data might be hard to show. While some of them fail simply because they didn’t create something people want. A bigger chunk vanished due to the wrong execution of their growth and marketing.

BUILDING YOUR BUSINESS THROUGH CREATIVITY

When I'm asked how to start a business, I think people expect a simple and easy answer but the truth is that it is more complex than a simple response.  First, we need to talk a little bit about you and your business.  Who are you?  What do you do?  Who do you serve?  Who is your target market?  That just brushes the surface.

HOUSEHOLD NAME IN YOUR NICHE

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”

These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex,

CHECKLISTS FOR BRANDING

Whether you have just started your business, or are dreaming of taking the leap soon, you have most likely become overwhelmed by the laundry list of tasks to complete before launching!