I love creating partnerships; I love not having to bear the entire burden of the creative storytelling, it's really great; not only do I benefit, but the project is better for it.
That being said, one may wonder what exactly to teach the employees of the organization with this tool. Contract negotiations, conflict management, networking, client management, supervisory practices, budgetary allocations, event management, planning and forecasting; aspects of the work in the organization which employees need to be able to handle, all can be learnt using this technique.
"Nobody cares about storage," said the man standing up at a question-and-answer session two years ago. "What possible stories would people tell about us?"
I was sitting on the other side of the room and knew this was an opportunity I couldn't refuse to share a story. I stood up and replied:
"Storage saved my marriage! You see, I'm the kind of person that likes to save everything I've ever had--my old comic collection, my science project from primary six, college textbooks, everything. My wife saves nothing. If it weren't for our storage, we'd be in big trouble.
"It's not about the product," I continued. "It's about how it makes people feel and telling great stories!"I've always believed in the adage, "Tell, don't sell." Nobody likes to be sold to, but everyone loves a good story. (If you don't believe me, look at the popularity of the movie business, the ultimate storytellers.)
Because everybody loves a good story, if you want to sell your product to customers, your vision to investors, or your ideas to the world, you've got to recognize the power and importance of great storytelling.
In the meantime, here are quotes on storytelling to help inspire you!
- "Stories are a communal currency of humanity." --Tahir Shah, in Arabian Nights
- "Great stories happen to those who can tell them." --Ira Glas
- "The engineers of the future will be poets." --Terence McKenna
- "The human species thinks in metaphors and learns through stories." --Mary Catherine Bateson
- "Sometimes reality is too complex. Stories give it form." --Jean Luc Godard
- "Story is a yearning meeting an obstacle." --Robert Olen Butler
- "If you're going to have a story, have a big story, or none at all." --Joseph Campbell
- "Storytelling reveals meaning without committing the error of defining it." --Hannah Arendt
- "The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions." --Michael Margolis
- "Those who tell the stories rule the world." --Hopi American Indian proverb
- "There is no greater agony than bearing an untold story inside you." --Maya Angelou
- "There's always room for a story that can transport people to another place." --J.K. Rowling
- "Storytelling is the most powerful way to put ideas into the world today." --Robert McKee
Storytelling has always been the best tool to communicate ideas, persuade others, and get what you want. That man at the conference turned out to be an employee of a company selling Storage,
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