THE 50 BEST COMPANIES TO WORK FOR

With their hip cultures, innovative projects, and young talent pool, giant tech companies get a lot of hype as dream places to work. 

But smaller companies also understand how to attract talent and are stepping up their games with sweet perks, endless room for growth, and appealing mentorship opportunities. 

Glassdoor.com recently put out its annual Employees’ Choice Award, which measures employee satisfaction and overall experience at the companies. The list, which is solely based on employee reviews and feedback, measures the top companies to work for

For the second year in a row, Facebook held the number one spot on the list.

HOW BRANDS USE THE PSYCHOLOGY OF COLOR TO MANIPULATE YOU

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal test your knowledge of trademarked colors

The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

We've put together a fun color guide based on findings  consulted with a number of well-known brands including Dulux, Orange Mobile, and Logitech.

GOOD TAGLINES ARE NOT PLATITUDES

Whether you call them taglines, slogans, or positioning statements, they are almost mandatory for today’s brand. These five-to-eight-word phrases are supposed to differentiate your business, product or service from your competition. But just as often, they just state the obvious. Or even worse, they cause confusion.

THE BRANDING GAME

Stephen King: Why Quantity Matters for Creativity.

Who produces better work--slow creators or prolific ones? One of America's foremost novelists weighs in.

In both the business world and the arts, you can find schools of thought treating quality and quantity as two isolated, inversely related entities on a zero-sum sliding scale: The more you produce, the less time you'll have to obsess about the quality of each production. The less you produce, the more time you'll have for perfectionism.

HOW TO MANAGE YOUR COMPANY'S BRAND

Your brand is your mark of distinction. Here's how to construct a brand management strategy that will inspire trust in your company

Your company brand is your mark of distinction; it's what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.