6 Keys to Develop a Successful Small Business

Steve Jobs dropped out of college to start a little computer company in his garage. Mark Zuckerberg launched the first iteration of Facebook from his dorm room at Harvard. While every successful entrepreneur’s career path looks a bit different, there are universal signposts that can help steer everyone with small businesses in the right direction. Here are six things to keep in mind when you have a small business.

5 Excuses Entrepreneurs Make to Not Do PR

                                                                                              Image credit: PexelsSecuring mainstream media coverage helps you build credibility and influence and win new business. But if you haven’t had much experience with the media, it may feel like just another overwhelming task on your to-do list.

How You Know You've Created the Company of Your Dreams

You don’t become an entrepreneur because it’s easy or convenient. You decide to start your own business because you want your life to be meaningful, because you want to feel like your life has a purpose, because you are trying to build something bigger than yourself.

The 10 Best Ads of 2015

 

Goodby Silverstein's gorgeous "Emily's Oz" spot for Comcast Xfinity

 Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best might be the most varied we've ever chosen.

Studio vs freelance: the pros and cons

Going it alone, or finding your feet in a studio – which is right for you?

Studio vs freelance – which will be better for you?

Melbourne-based concept artist and illustrator Darren Yeow failed at being freelance. Twice. Moving back into studio roles, it's only over the past five years that he's successfully crafted a path for himself working from home – and he wouldn't have it any other way.