QUOTABLE QUOTE BY MICHAELANGELO

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” -Michelangelo Buonarroti

THE IMPORTANCE OF MENTORS

“Success leaves clues.”—Anthony Robbins

What is a mentor? Well, according to Oxford’s Dictionary of Current English a mentor is “an experienced and trusted advisor”. So in order for someone to be your mentor they would have to have had certain life 

4 MARKETING REPORTS YOU NEED TO CREATE

Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies agile than ever before. 

THE CASE FOR LOWER CASE: A REBRANDING CONUNDRUM

Ever wondered if having your brand name written in lower case on your logo is appropriate?

TOP 5 HEAD-SCRATCHING BRAND REDESIGNS OF 2015

As with any year, 2015 was a time for different types of marketing campaigns. It was also the year for a number of front-page brand redesigns. From simple logo changes to entirely new approaches to brand development, the following five companies had a few head-scratching moments.