Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.
A headline can do more than just gain attention. A good headline can communicate a full message to its intended audience, and it absolutely must lure the reader into your body text.
- Direct Headlines go straight to the heart of the matter, without any attempt at cleverness.
- An Indirect Headline takes a more subtle approach. It uses curiosity to raise a question in the reader’s mind, which the body copy answers. Often a double meaning is utilized, which is useful online.
- A News Headline is pretty self-explanatory, as long as the news itself is actually, well… news. A product announcement, an improved version, or even a content scoop can be the basis of a compelling news headline.
- The How to Headline is everywhere, online and off, for one reason only – it works like a charm.
- A Question Headline must do more than simply ask a question, it must be a question that, the reader can empathize with or would like to see answered.
- The Command Headline boldly tells the prospect what he needs to do, such as Exxon’s old Put a Tiger in Your Tank campaign.
- Another effective technique is called the Reason Why Headline. Your body text consists of a numbered list of product features or tips, which you then incorporate into the headline,
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