EMOTION AND STORYTELLING IN BUILDING BRANDS

Every brand has to be built, and there are tools to do so.

However, one of the most powerful is to use emotions. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection.

FROM THE HARDEST SITUATION, WE CAN REAP BENEFITS

2021 has been and is still one of the most challenging year of my career. As a CEO, I always strive to keep everything planned – at least as much as I can – in both the short and long term. But this year wasn’t “normal” and it required all of us to go the extra mile to keep our business running and meet the goals we set after the pandemic.

ONLINE BUSINESS IDEAS

So you want to start an online business, but you’re unsure where to begin?

Maybe your 9-to-5 is becoming stale and you’re dreaming of taking control over your time and your life.

SPECIALIST VS GENERALIST WHICH IS BETTER

Over the years, I have witnessed the same debate pop up repeatedly among developer groups: Should a Business Analyst be a specialist or a generalist?

CREATIVITY IN BRANDING

How many times have you squashed your desire to be creative because you had to conduct 'business'?

How many times have you suppressed your creative nature because you thought it didn't fit your 'profession'?