DIGITAL MARKETING TRENDS

Right about now another year has gone by and now it’s high time you considered next moves in marketing for 2018. The online environment is transforming instantly, moving towards some directions and receding from others.

What will the year 2018 bring for the industry? Everyone is now struggling to answer this question and so are we.

Mobile Prevalence

This year we expect even bigger expansion of mobile technologies. People use their mobile devices for plenty of activities in their everyday life. And it is not only about smartphones. Clothing industry will bloom, creating a huge potential of growth for brands. It will implicate rapid growth of spending for mobile ads also.

Globalization To Personalization, Personalization To Customization

Customers will expect even more personalized products and services. The challenge will be to differentiate yourself from competitors by providing added value and individual approach in every aspect. As people leave more data on the web than ever, marketers will use this information to increase their efficiency in marketing. It will lead to micro-targeting and one-to-one approach in marketing communication.

Brands As Publishers

Content marketing will be even more important source of conversions for brands. Companies will focus on creating high-quality, valuable and inspiring content, which not only attracts people, but also engage them for a long term. Company blogs as a crucial channel will generate much more leads than ever.

Online Advertising

The web is a perfect place that gives marketers numerous opportunities for targeting specific audience, segmentation and tracking possibilities. With a growth of social media platforms marketers will have more accurate and advanced techniques for their marketing activities. Thus they will allocate significant part of budget to Internet and mobile advertising.

Expansion Of Video

We have already seen the growing trend of using videos for marketing purposes in recent years and it will swell in 2018. More brands will create videos to educate their clients, promote products and services and increase fans’ engagement.

Marketing Automation And Analytics More Crucial Than Ever

In order to be effective they will have to optimize their activities. Thus marketing automation and analytic tools will gain on its importance. In the times of big data and loads of information marketers will need specialized software and tools to make use of it easily and quickly.

hints you should follow in 2018

• Adjust your marketing strategies to mobile devices. Remember that not every content has the same application for computers and mobile devices.
• Personalize your products and services, making each client feeling special. An access to big data and excessive information about Internet users gives you an opportunity to target, segment and track your audience more precisely.
• Create valuable content that not only attract people but also engage them and keep for long term.
• Invest in online advertising smartly. Allocate your budget on platforms that are the most effective for your brand.
• Include videos in your fixed content marketing strategy. This year will definitely be the year of videos.
• Marketing automation and analytic tools are a must nowadays. Use specialized software for your marketing activities and integrate tools that you are using. Take the most of the opportunities that they offer you.

Those trends and predictions for 2018 will definitely leave the field clear for marketers in online environment. If you have anything to add, don’t hesitate to comment.