I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources.
You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:
Books
- Winning Results with Google AdWords – Andrew Goodman
- The Virtual Handshake – David Teten & Scott Allen
- The Search Engine Marketing Kit – Dan Thies
- Call to Action – Brian & Jeffrey Eisenberg
- The Search – John Battelle
- Google Power: Unleash the Full Potential of Google – Chris Sherman
Search Engine Blogs
Blogs About Search Engines and Search Marketing
- Research Buzz
- Unofficial Google Weblog
- SEO Book
- Search Engine Journal
- Marketing Pilgrim
- Moz
- Search Engine Roundtable
- Search Engine Watch Blog
- Marketing Vox
- SearchEnginePeople Blog
- Search Engine Guide
- Duct Tape Marketing Blog
- Microsoft Marketing Blog
Search Marketing Links
- Marketing Sherpa
- MarketingProfs
- Search Engine Watch
- iMedia Connection
- Larry Chase’s WDFM
- eMarketer
- Marketing Experiments
Marketing Publications
- MediaPost
- iMedia Connection
- Target Marketing Magazine
- Adweek IQ Interactive
- DMNews
- ClickZ
- Chief Marketer
Online – Interactive Marketing Associations
Digital Marketing Events
Forums
These resources provide a variety of search marketing information and the more information you have, the better prepared you’ll be to engage in search marketing.
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