SOCIAL MEDIA BRAND BUILDING

If you do traditional branding, you buy plastic flowers. You pay some money, you put them in a vase, and you forget about them.

BRANDING QUOTES

You see, I mistakenly thought that branding was all about your website or the company you promote. I was doing all the right things marketing wise, but I couldn't build my list or get sales.

HOUSEHOLD NAME IN YOUR NICHE

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”

These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex,

DON'T STOP AT THE INTERVIEW

Many people, especially women, start businesses because they want to be their own boss. In fact, this was the No. 1 reason cited by MasterCard in a 2006 Woman in Small Business survey. Sure, the hours are long and the ups and downs of growing a business can remind us of childhood roller-coaster rides, but as entrepreneurs we know this is one of the many trade-offs we make when we embrace doing work we love.

MYTHS ENTREPRENEURS BELIEVE THAT MAKES IT HARDER TO SUCCEED

It is not easy to be an entrepreneur. You have lot of things to handle and, at times, the pressure becomes too much. 50 percent businesses fail within the first five years. There are several factors why there is such a high failure rate but one of the main reasons is the owner's inability to do everything required to run a business.