HOW TO GET NOTICED BY GOOGLE

I was putting some information about getting listed on Google together for one of our clients, which spurred me on to get this article about search engine optimization (SEO) posted! In most cases, if you’re talking search engine optimization, it’s going to be best to focus on Google. Google has such a monopoly on search that most people don’t spend time catering to other search sites, but just try to optimize their site for Google.

BUILDING YOUR BUSINESS THROUGH CREATIVITY

When I'm asked how to start a business, I think people expect a simple and easy answer but the truth is that it is more complex than a simple response.  First, we need to talk a little bit about you and your business.  Who are you?  What do you do?  Who do you serve?  Who is your target market?  That just brushes the surface.

INVEST IN YOURSELF

The decision to offer consulting as a means of leveraging the company's experience and expertise "has definitely been worth it. It has helped build this business. It brings in small jobs, but sometimes the small jobs lead to much bigger ones."

WAYS OF GENERATING REVENUE

Have you ever heard the term "nontraditional revenue"? If you're not immersed in radio and TV ad sales, you're most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.

2 TO 5 YEARS, ITS TIME TO GROW

After your first year, re-read the business plan you started with. One reason to review it now is to update and, if necessary, revise your goals or schedules. Re-reading your business plan also re-acquaints you with the goals you had in the beginning but may have lost touch with during the hectic startup days. Fix these goals in mind as you enter years two through five.

WORD OF MOUTH

There is no better form of advertising than word of mouth (a personal referral from someone whose opinions others trust and respect). Small business owners are among the biggest beneficiaries of word of mouth referrals, as they require no advertising and marketing budget.