SIGNIFICANCE OF CORPORATE IDENTITY

A corporate identity is a physical manifestation of a brand - it conveys the personality, quality and value of an organisation. It also tends to shape the feelings of customers. An identity is basically a means of expressing a company's character, culture, and quality of its services & products. 

WAYS TO MARKET YOUR SMALL BUSINESS

It’s easy to market a product or service if you have billions or millions in the bank. Small to medium businesses, however, usually don’t have such that luxury and need to keep a tight watch on budgeting.

TOOLS FOR COMMUNICATION

Marketing communication is an integral process involving the use of various communication tools. What are these communication tools? Simply said they are the tools which get the message across to the target audience. And you would know these communication tools by now. They are.

BUSINESS TO BUSINESS MARKETING

Business to business marketing is referred by several other names – Industrial marketing, B2B marketing, Organizational marketing or trade marketing. All of the forms of B2B marketing mean a basic thing – A business is dealing with another business.

BUSINESS TO BUSINESS MARKETING

Business to business marketing is referred by several other names – Industrial marketing, B2B marketing, Organizational marketing or trade marketing. All of the forms of B2B marketing mean a basic thing – A business is dealing with another business.