CREATE THE ENVIRONMENT

People hate to be sold. But they love to buy.

Yes, they want to buy from you. Really!

If a visitor stops by your blog with a relevant want or a need, they’re looking to you to solve it.

Another visitor might even have a want or need created by something you’ve said with your blog.

People want to buy. They need you to establish that it’s OK to do so!

Let me explain.

RSS STRATEGY - PART 2

In an article about RSS earlier Today I explained that there is no single rule of thumb when it comes to your RSS strategy.

RSS STRATEGY

RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.

BRAND STORY

Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.

GET THAT CUSTOMER

When you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a new small business often there are two types of customers that you advertise to: those that don’t know your product and those that already buy from your competition.