RSS STRATEGY - PART 2

In an article about RSS earlier Today I explained that there is no single rule of thumb when it comes to your RSS strategy.

RSS STRATEGY

RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.

BRAND STORY

Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.

GET THAT CUSTOMER

When you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a new small business often there are two types of customers that you advertise to: those that don’t know your product and those that already buy from your competition.

MY THOUGHTS ON BLOGGING

With the arrival of my post, thought I’d share some thoughts on blogging in general, before getting back to my take on the world and search engine marketing.