WHY CARE ABOUT PUBLIC RELATIONS

When launching and scaling your small business, we often have a list of things we need to accomplish to be successful and order them based on what is the top priority.

FIRE THAT CLIENT

I've seen many designers worry about getting fired by some client who's giving them all the signs, it is quite rare to spot the opposite.

DISCUSSING SOCIAL MEDIA

I think that social media is one part of the realization of the original vision that Tim Berners-Lee had for the World Wide Web when he created it. Social media is worldwide network of human beings sharing information with one another.

WRITING A CREATIVE BRIEF

The creative brief (also call a design brief or an innovation brief) is a summary of a design project. It provides a road map for expectations and working relationships while the project is in development. It describes the purpose, parts and schedule of a requested design solution. It outlines the client's requirements and how the designer will address them. It provides enough information for the designer to proceed confidently, but not so much that her creativity is stifled.

MARKETING CHANNELS

As of now, there are a lot of marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.