WRITING A CREATIVE BRIEF

The creative brief (also call a design brief or an innovation brief) is a summary of a design project. It provides a road map for expectations and working relationships while the project is in development. It describes the purpose, parts and schedule of a requested design solution. It outlines the client's requirements and how the designer will address them. It provides enough information for the designer to proceed confidently, but not so much that her creativity is stifled.

MARKETING CHANNELS

As of now, there are a lot of marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

SUCCESS VS SUPPORT

I've worked in and led customer success and customer support teams over the course of my career, and people in the industry use both terms -- sometimes interchangeably. Sometimes they draw sharp divisions between these two business functions.

MEETING YOUR BUSINESS GOALS

While I’m champing at the bit to start setting up resolutions for my business in 2018, I know I first need to take a look at how my company did this in meeting the business goals I established some years ago.

INTERNET COMMUNICATION IN THE RECESSION

Apparently the recession is still here

As an agency dude, I’m worried about clients slashing budgets and forcing employers to look at how to cut its own costs.